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    « Steve Jobs, Apple and PR Mistakes | Main | Dems Go Forward with Joe Biden, But Back with Jimmy Carter at DNC »

    August 18, 2008

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    Joshua Fruchter

    Rich - hi, excellent points. Coincidentally, I recently spoke about this exact topic at a recent LMA workshop in Philadelphia. I hadn't see your post before I presented or I would have mentioned the story to which you refer.

    Here's a link to the followup post on our blog with the Powerpoint slides from the presentation converted to Flash:

    http://www.lawyercasting.com/2008/11/flash-powerpoint-slides-from-lma-quickstart-presentation-on-managing-your-law-firms-online-reputation.html

    Thought you might find the slides interesting. Anyway, I am going to link to your post in a followup post on our blog about the issue of online reputation.

    Since you're in New York City, maybe we can also meet up at some point to discuss this topic. Basically, I find it fascinating how Google is no longer just a search engine, but a reputation engine (see slides for source for that distinction).

    May

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