The Reputation Institute has just released a list of America's most reputable (popular) and unpopular companies out of a 153 that were surveyed. The Institute ranked these companies on "how esteemed, admired, trusted and liked" each was, based on its surveys of the general public.
The story in Forbes can be found here. Johnson & Johnson took the top spot on the popular list, followed by Kraft and UPS. Halliburton took the top spot on the unpopular list, followed by AIG, and ExxonMobil.
What is the public saying about your business?
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