Many law firms are notorious for playing "follow the leader" when it comes to taking bold actions regarding public relations, marketing and now social media.
So here are 5 ways a law firm can easily start engaging in social media that can ultimately lead to business:
1- Get all partners signed up on LinkedIn. Start/join LinkedIn specialty groups and begin participating in the many online conversations that can help build relationships. Seek out the firm's alumni as well and invite them to your network.
2-- Sign up for a Twitter account even if you don't yet "Tweet." Just securing your name for future search engine results will help in the long run. What's great about Twitter is that it takes just seconds to share useful information with clients and prospects -- and it doesn't even have to be your own. Think "Retweet" to get started. Don't know what to post? Start with key court decisions, new legislation/regulations and news items that are closely aligned with your practice or industries served.
3-- Create a Fan page for your firm on Facebook. This may not be for BigLaw but has great benefits for small firms in smaller cities and suburbs where "community" still matters.
4-- Repurpose your existing blog or start a new blog on a niche subject...then share the permalinks of your best blog posts on LinkedIn, Twitter and Facebook.
5-- Create a YouTube account. Even if you're not ready for prime time, this is a great way to quickly upload video from your best and most recent speaking engagements.
These are very helfpul ideas. I love the thought of social media marketing but am unsure how to make it work for me. I also am unsure how it fits into the antiquated law firm mentality.
Posted by: Kim | July 29, 2009 at 05:38 PM